what defines beauty

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Aptar completes its airless range and reinvents the dropper experience

Aptar continues its efforts to meet the new expectations of brands and consumers in terms of luxury beauty packaging.

Reinventing the dropper experience

Among Aptar Beauty’s major new launches at Luxe Pack’s latest edition is the NeoDropper range designed to enhance consumers’ dropper experience.Indeed, the line guarantees clean and precise application until the last drop thanks to a shorter applicator.

Produced by Aptar in their Suzhou facility, in China, the new droppers are available in two versions:

– NeoDropper Classic, with bulb, for dosage on demand

– and NeoDropper Autoload, with a push-button, that automatically reloads a precise, predetermined dosage.

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by Elis•
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US prestige beauty grows 14% to $31.7 billion in 2023, Circana reports

The growth streak has continued for the US beauty industry in 2023, said Circana. Sales of prestige beauty industry grew by 14% in value, year over year, to reach $31.7 billion in 2023. In comparison, mass market beauty sales experienced a year-over-year dollar increase of 6%, says the market research firm.

Makeup and skincare drive growth

In the prestige channel, which includes department stores and beauty specialty retailers, makeup was the fastest-growing category based on dollar sales, while skincare captured the top spot as the fastest-growing category based on units sold. In the mass market, makeup and skincare were the

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by Elis•
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Eurofragance launches Verdenix, an upcycled ingredient to fight malodor

When used with other perfumery ingredients, Verdenix acts as a booster in hand and body wash applications, as well as in dishwashing liquid products to quickly chemically eliminate foul smells. This new raw material, which was launched at the in-cosmetics Asia trade show in Bangkok earlier this month, comes hot on the heels of L’Âme du Bois, Eurofragance’s first captive ingredient dedicated to perfume creation. Actually, the two substances are closely related!

A sustainable, twice upcycled ingredient

“To understand Verdenix one must go back two years to the launch of L’Âme du Bois,” explains Eurofragance in a

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by Elis•
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Zozibini Tunzi explores beauty through different hairstyles

Former Miss South Africa and Miss Universe, Zozibini Tunzi, has been able to explore her beauty through different hairstyles.

Tunzi was recently announced as the new Dark and Lovely ambassador for the revolutionary product.

For almost 50 years, Dark And Lovely has pioneered innovation in care for Afro hair and now has introduced a serum to help stimulate hair.

Speaking about her hair journey with the Dark and Lovely Pro Collection, Tunzi said it aligns with her because growing up, she always wished she was that little girl on the box of the products.

“I have had such a long

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by Elis•
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Sol de Janeiro continues to boost L’Occitane Group’s sales

L’Occitane International maintained its sales momentum in the nine months ending 31 December 2023, with net sales reaching EUR 1,915.3 million, representing 18.9% growth at reported rates and 24.8% growth at constant rates. The growth was mainly driven by the continued surge in sales of Sol de Janeiro, the decent performance of Elemis and the steady growth of L’Occitane en Provence in China.

In the three months ended 31 December 2023 (FY2024 Q3), net sales amounted to EUR 843.4 million, representing growth of 19.5% at reported rates and 24.6% at constant rates.


In terms of performance by brands, L’Occitane en

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by Elis•
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Paris Packaging Week and Huda Beauty shine spotlight on future design talents

Paris Packaging Week (17 & 18 January 2024) is to offer its platform to the packaging sector’s brightest young creative talents once again in its annual packaging design competition.

The contest is part of a collaboration with ESI Reims and Huda Beauty. Students at the French engineering school have been briefed to create a complete redesign of viral sensation Huda Beauty’s Easy Bake Loose Powder.

The brief asks entrants to overhaul the primary and secondary packaging of the product with innovation and sustainability in mind, with the designs presented to a panel of packaging experts during Paris Packaging Week. The

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by Elis•
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Jean-Christophe Jourde takes the helm of Swedish beauty brand L:A Bruket

After almost 20 years within the Estée Lauder Companies, Jean-Christophe Jourde has joined Swedish cosmetics brand L:A Bruket as Global CEO. He takes over from Stanislas Le Bert, who was appointed to this position 10 months ago after having held the roles of Managing Director and Deputy Managing Director.

Jean-Christophe Jourde takes the helm of L:A Bruket after having held various senior positions within the Estée Lauder Companies, bringing with him more than 30 years of experience in the beauty industry.


Founded in 2008 by Mats Johansson and Monica Kylén in Varberg, a spa resort located south of Gothenburg,

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by Elis•