Premium Beauty News – You worked for 12 years in Brazil, as part of the Symrise team of perfumers-creators in São Paulo. What do you think are the specificities of perfume in this country?
Isaac Sinclair – Brazil is the largest global market in terms of volume and is very well ranked in value, although the latter fluctuates according to exchange rates. Brazilians are clearly big fans of fragrances. Compared to other countries, studies show that they spend a very large proportion of their income on perfumes.
Brazilians buy several perfumes and decide which one to wear depending on their