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“Perfume innovation comes from new ingredients”, Isaac Sinclair, Symrise

Premium Beauty News – You worked for 12 years in Brazil, as part of the Symrise team of perfumers-creators in São Paulo. What do you think are the specificities of perfume in this country?

Isaac Sinclair – Brazil is the largest global market in terms of volume and is very well ranked in value, although the latter fluctuates according to exchange rates. Brazilians are clearly big fans of fragrances. Compared to other countries, studies show that they spend a very large proportion of their income on perfumes.

Brazilians buy several perfumes and decide which one to wear depending on their

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Five beauty packaging trends to look out for in 2024, according to Quadpack

In an uncertain context, marked by rising concerns, from climate change and global conflicts, to resource shortages and the rising cost of living, consumers adapt their mindset. And the trends now emerging reflect these changes.

Trend 1: Made for me

The world is changing, and so are we. We are becoming ‘Generation Flex’ with no fixed identity.

This radical changeability demands ultra-personalisation. Artificial intelligence (AI) is thus presenting all kinds of opportunities for beauty brands, from digital diagnostic tools and virtual fragrances, to in-game launches. Shops become experiential spaces, for trying out products you then buy online. Brands connect with

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Puig expands in the premium skincare segment, with Dr. Barbara Sturm

Puig (Carolina Herrera, Rabanne, Charlotte Tilbury, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Kama Ayurveda, Loto del Sur) has acquired a majority stake in German molecular cosmetics brand Dr. Barbara Sturm. Founder Dr. Barbara Sturm will retain a minority stake and continue leading the brand’s product development as Chief Product Development Officer and Brand Ambassador.

With this acquisition, Puig strengthens their competitive position in the premium skincare segment. Dr. Barbara Sturm is a globally recognized luxury cult brand developed through its digital channels and worldwide spa and boutiques network across Düsseldorf, London,

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Jean-Christophe Jourde takes the helm of Swedish beauty brand L:A Bruket

After almost 20 years within the Estée Lauder Companies, Jean-Christophe Jourde has joined Swedish cosmetics brand L:A Bruket as Global CEO. He takes over from Stanislas Le Bert, who was appointed to this position 10 months ago after having held the roles of Managing Director and Deputy Managing Director.

Jean-Christophe Jourde takes the helm of L:A Bruket after having held various senior positions within the Estée Lauder Companies, bringing with him more than 30 years of experience in the beauty industry.


Founded in 2008 by Mats Johansson and Monica Kylén in Varberg, a spa resort located south of Gothenburg,