Selena Gomez is ready to show the world Rare Beauty.
But the 28-year-old star wants to make it clear that his latest venture is far from a cash grab.
“I’m excited that this is finally coming out. The whole reason why I wanted to create Rare was to kind of challenge the beauty space,” Selena said during a virtual press conference with E! News and other reporters.
“I didn’t want to be just a celebrity attaching her name to something, because that’s definitely not my style. I would feel very disingenuous,” she added.
The way Selena puts it, Rare Beauty