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US prestige beauty grows 14% to $31.7 billion in 2023, Circana reports

The growth streak has continued for the US beauty industry in 2023, said Circana. Sales of prestige beauty industry grew by 14% in value, year over year, to reach $31.7 billion in 2023. In comparison, mass market beauty sales experienced a year-over-year dollar increase of 6%, says the market research firm.

Makeup and skincare drive growth

In the prestige channel, which includes department stores and beauty specialty retailers, makeup was the fastest-growing category based on dollar sales, while skincare captured the top spot as the fastest-growing category based on units sold. In the mass market, makeup and skincare were the

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by Elis•
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Silab relaunches Nutripeptides as a repairing concentrate for hair beauty

At a time when hair care is becoming more sophisticated by adopting skin care strategies, Syllabus has decided to capitalize on the nourishing and protective benefits that its active ingredient Nutripeptides offers to the skin to care for the scalp and hair.

Initially launched, 10 years ago, as a comprehensive anti-aging active ingredient for the skin, Nutripeptides is now finding a new position at the heart of the Skinification of the hair care offering.

“The scalp is exposed daily to multiple factors (mechanical, thermal, chemical, even environmental) causing redness and irritations. These aggressions are not without consequence for

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by Elis•
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Unilever to acquire premium haircare brand K18

Unilever continues to optimize its portfolio of brands. Hot on the heels of the announcement of the sale of Elida Beauty to private equity firm Yellow Wood Partners, the FMCG conglomerate has reached an agreement to acquire “biotech” hair care brand K18.

Founded in 2020 by Suveen Sahib and Britta Cox, K18 is a fast-growing brand that sits at the intersection of beauty and biotechnology. K18’s range of six products helps to identify and address the causes of hair damage, making them a favorite with both professionals and consumers. The brand has been a pioneer of using social media

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Beautystreams’ top beauty innovations in review 2023

Product Innovation: Crafting fragrance from extinct flowers

In October, beauty biotech firm Arcaea launched a ground-breaking and first-of-its kind fragrance brand, Future Society. The brand’s Scent Surrection Collection pushes the boundaries of scent crafting, as the brand launched six perfumes derived from the sequenced DNA of exotic flowers, giving users a unique opportunity to revel in lost floral scents. Renowned perfumers like Jérome Epinette (Robertet), Daniela Andrier (Givaudan), and Olivia Jan (Givaudan) played a pivotal role in this unprecedented project.

Arcaea, whose name comes from the root “ancient” and “to lead the way,” acknowledges that “to go forward, we must

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by Elis•