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Is hyaluronic acid as effective as skincare brands claim?

Hyaluronic acid has become a huge buzzword in the beauty industry, with everything from creams and cleansers to shampoos containing it. Often, these products are marketed to consumers with the promise that hyaluronic acid will boost hydration – important for keeping the skin looking its best.

Hyaluronic acid is ubiquitous in our organs and tissues, playing a crucial role in the function of our cells and tissues.

Hyaluronic acid has been in clinical use for decades, for example, as an injectable between joints to help lubricate cartilage. But at the turn of the century, cosmetic companies began using it as

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Soliflora: Superga Beauty’s brand-new promotional gift line

Superga Beauty is innovative and standing out thanks to its brand-new line of promotional gifts for beauty brands, its core target. With the Soliflora range, a 100% customizable collection of contemporary vasesthe French group is offering its client brands a sustainable gift opportunity which can be used outside of the bathroom.

With this brand-new range, Superga Beauty aims at opening up a whole new range of possibilities for cosmetic and personal care brands, through a different object – a vase – which allows premium gifts to be at home anywhere in the house.

The vase is a gift