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What Beauty Professionals Need to Know Today

Discover the most recent and relevant industry news and insights for beauty professionals, to help you excel in your job interviews, promotion conversations or simply to perform better in the workplace by increasing your market awareness and emulating market leaders.

BoF Careers distills business intelligence from across the breadth of our content — editorial briefings, newsletters, case studies, podcasts and events, exclusive interviews and conversations — to deliver key takeaways and learnings in your job function.

Explore global job opportunities in beauty on BoF Careers today, from head of brand creative at Refy in Manchester to a senior beauty and

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Beauty Stores Like Sephora Draw Teens Driven by Social Media

Impelled in large part by TikTok to seek beauty products meant for adults, younger customers — teenagers and even preadolescents — are proving to be a mixed blessing for retailers like Sephora and Ulta.

Retail analysts say that as the beauty stores attract a new generation of shoppers, they will need to make sure that the experience remains fulfilling for their older, core customers — including some who may not enjoy stores full of tweens and teens.

“So much of luxury and prestige is the experience,” said Simeon Siegel, a retail analyst at BMO Capital Markets. “Making an adult feel