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K-pop, social media fuels the male beauty industry in Indonesia

November 6, 2023

JAKARTA – Cultural changes have made male grooming more popular, especially in parts of Asia, and what has become a generational trend in South Korea is only beginning in Indonesia.

Some Indonesian companies are making their products more widely acceptable to both sexes by featuring male models in advertising campaigns. In 2021, BLP Beauty’s campaign featured men wearing makeup, while PT Garland Cantik Indonesia has done the same to market its lineup of foundations under the Dear Me Beauty brand.

Lizzie Parra, who founded BLP Beauty under PT Lizzie Parra Kreasi, said one of the drivers of

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by Elis•
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A’kin Volume Boost Shampoo and Conditioner Review 2024

You know a shampoo and conditioner is good if “The Aussie Rapunzel” swears by it.

The social media sensation, otherwise known as Sophie Jordan, has a combined 1.5 million followers across TikTok and Instagram where she shares her secrets to maintaining her thigh-length luscious blonde locks.

Sophie is an ambassador for A’kin Naturals, sharing her routine using two of their haircare lines in sponsored videos on Instagram — and the results speak for themselves.

Sophie shared how she likes to give an in-depth cleanse of her scalp once a month using the A’kin Naturals Deep Clean Shampoo and Conditioner.

“My

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by Elis•