Global cosmetics and personal care activity remained strong in the week ending August 31, 2026, as companies expanded retail networks, adjusted financial outlooks, and pursued major acquisitions across international markets.
Retailers reported mixed results this week but generally signaled continued confidence for the remainder of the year. Ulta Beauty raised its 2026 guidance after second-quarter sales reached US$3 billion. The company cited robust performance across its retail footprint to support the higher forecast.
Target launched Beauty Studio, a new concept bringing 90 prestige, emerging and global brands to more than 600 stores. The rollout expands Target’s reach into higher-end beauty categories. Meanwhile, Old Navy expanded into the beauty sector with a US-wide Beauty Co. rollout, aiming to capture a broader share of the personal care market.
Other major retailers also updated their projections. Kohl’s raised its 2026 outlook after improved second-quarter margins offset declining sales figures. Walmart raised its fiscal year 2027 outlook after second-quarter revenue reached US$187.9 billion, reflecting a strong start to the period.
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International growth and acquisitions
Companies are pushing into new international territories and reorganizing their portfolios. Thirteen Lune began its international expansion with a launch in South Africa, bringing its diverse brand selection to the African market. Kiko Milano entered Uruguay as part of an €8.55 million expansion plan focused on Latin American growth.
Corporate activity remained active, with several high-profile deals moving forward. KKR acquired Japanese beauty platform Ci FLAVORS, aiming to strengthen its position in the Asian beauty sector. Regent agreed to acquire Avon North America, a move that brings Avon businesses back under common ownership. Essity agreed to acquire Kenvue’s feminine care business in Brazil for US$284 million, a strategic move to expand its personal care portfolio.
Investment in manufacturing and automation is also shaping the sector. APS Innovation acquired cosmetics automation equipment manufacturer Irae for KRW24.5 billion, signaling continued interest in technological upgrades for production facilities.
This flurry of activity suggests a distinct trend toward consolidation and specialization. Companies are not only opening new physical locations but are also tightening their control over brand portfolios and production capabilities. By acquiring specialized platforms or automation technology, major players aim to create more resilient supply chains and differentiated product offerings. This approach helps firms handle a market where consumer preferences shift rapidly and competition for shelf space intensifies globally.
Leadership and technology shifts
Leadership changes are reshaping how major beauty companies operate. LVMH appointed Alexandre Oulès Chief Operating Officer of its Beauty division. Coty named Soraya Benchikh as CFO as it continues its business transformation. On the retail side, Vacation appointed former Not Your Mother’s CEO Nelson Miranda to lead its next stage of growth.
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Technology and sustainability remain priorities for the industry. Mary Kay accelerated its digital transformation through increased investment in e-commerce, AI and social commerce. Amorepacific funded research at Yonsei University to develop an ‘Inner Beauty’ index, exploring new metrics for product efficacy. Henkel’s Shanghai Packaging RecycLab secured EU-recognised testing accreditation, supporting its sustainability initiatives.
Brand marketing also saw significant movement. Clarins appointed Zhang Ziyi as global spokesperson for Clarins Precious, strengthening the luxury skincare line’s international positioning.
Regulatory and trade environment
Regulatory developments continued to influence the sector. India opened a second antitrust investigation involving global fragrance companies, increasing scrutiny of the supply chain. US-Canada tariffs increased pressure on beauty supply chains and affordable cosmetics, forcing companies to reassess pricing strategies and sourcing.
On the legislative front, South Korea passed landmark legislation designed to support and accelerate the growth of its K-beauty industry, aiming to boost exports and innovation in the sector.
